Purposeful Design
Your website can be
An on-line brochure 
- for Funders and Sponsors:-
- So they can access information quickly and conveniently.
- Customers -
- So they can know what services/goods you offer and contact you or even order these services/ goods online.
An Online Shop
- for raising funds / profits:-
- It is easy to set up a simple shopping basket or online donations service whether through Paypal or through a secure online banking service.
- An online shop is an useful moneymaker providing you have the infrastructure to be able to guarantee delivery of goods and services on time.
Return on Investment
An on-line shop or advertisment is not the only way raise money for your site. Whatever your initial reasons for setting up your website you can create capital from your site by
- Building a steady stream of traffic to your site by providing interesting, exciting and frequently updated content on your site.
- Collect data on the traffic to your site
- Show that data to potential advertisers
- Build up a core of relevant companies willing to advertise or have sponsored links on your sites.
- Set up a subscription service for exclusive content to visitors who join or pay.